Will generative AI spell the end of human creativity?
In this column, Arnaud Pottier Rossi, creativity expert and director of the Kappala agency, expresses concern about the impact of generative AI on our ability to remain creative and proactive, and to push the boundaries of what remains at the root of many human and technological advancements: our laziness! Will we benefit from the inevitable advances that AI will bring while keeping our brains active? Find out in the article Ubesk&RICA












